That exactly what OOGLY is made for !
What is this project?
With OOGLY, the user can indicate how they are feeling when they are in a space (just like DO NOT DISTURB signs, but in a way that’s more fun!).
The brand strategy is based on the 2 stick-figure characters “OOGLY” and “Devil”, where most of the coywriring and storytelling comes from these 2 guys. Supposedly, OOGLY is the guy who “donated ” his eyes so we can put them on our doors !
Fall 2025 - Spring 2026
Category
Branding & Packaging
Project Information*
Visual Design,
Creative Strategy,
Brand Strategy
*Special thanks to Professor Richard Roche