The design and art direction for University of San Francisco’s 2026 annual hack-a-thon, with emphasize of technology and its impacts on the environment around us.
What is this project?
As part of my time at the Graphics Center last yaer (as a designer) I was tasked with working on visual design and branding for Dons Hack ‘25. After I was promoted to be the studio manager, my role changed on this project, as I was in charge of art and creative direction alongside Meili Daniel who was the illustrator on the team.
Year 2025-26
Category Brand Identity,
Project Information Art & Creative Direction,
Brand Strategy,
In Collaboration With* Meili Daniel
As Part of Graphics Center
*Special thanks to Professor Noopur Agarwal
EARLY IDEATION
The client approached us with the main concept of “Environment” as using technology and AI to protect the natural habitant was thier main foucus. This was our foundation for research, ideation, and round 1 of the design.
ROUND 1 - DESIGN CONCEPTS
A set of 3 different potential directions were presented to the client as the first round, which then the client proceed with a mixture of “Bento Box” and “Nature Illustration”
ROUND 2 - PRINT + DIGITAL MEDIA
11” x 17” Poster8.5” x 11” FlyerInstagram Post ROUND 3 - DAY OF THE HACK!