CPMistanbul 2024
In → Summer 2024
With → NIKI Co.
Services→ Event Design
Branding
Art Direction
Promotional Materials
Motion Graphics
The mission is to expand the availability of the final Turkish user and Chinese manufacturer within the pharma industry. Turkish holding “NIKI” held its first-ever social event “CPMistanbul”, where Turkish manufacturers got a chance to negotiate and purchase API’s from Chinese manufacturers directly.
As part of the CPMistanbul event project, the main goal was a brand new identity system based on the parent organization (NIKI Co.) and promotional materials required for their in-person event.
Brand Identity
The brand identity for CPMistanbul was designed to bridge two distinct cultures. We wanted to showcase Turkish and Chinese identities in a really simple and playful way. Drawing inspiration from NIKI Co.’s existing brand, the new identity introduced a similar face yet more dynamic and approachable tone for the event.
Product Design
3 different types of ID badges were designed. A red tag for the Chinese guest, a blue tag for the host company, and a white tag for the general guests.
A set of digital designs was done, which mostly consisted of materials for their upcoming app as well as promotional materials for social media and email newsletter.